WHSmith brings InMotion to the UK

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Retailer WHSmith has opened the UK’s first InMotion store at Leeds Bradford Airport in West Yorkshire.

Acquired by WHSmith in 2018, InMotion is the largest airport-based digital accessories retailer in the USA, with more than 125 locations across the country. Its portfolio covers lifestyle products and electronics, including headphones, mobile power, Bluetooth speakers, cameras and travel accessories.

“We are excited to bring the successful InMotion brand to UK passengers for the first time. Having partnered with Leeds Bradford Airport for several years, we are proud to take this step with them,” said Toby Keir, managing director of WHSmith Travel. “InMotion will strengthen our presence in UK travel retail and provide a unique shopping experience for our customers.”

Leeds Bradford chief commercial officer Joanna Wild added, “It’s fantastic to welcome a globally recognized brand to open its first UK store here in Yorkshire. We’re committed to continuing to improve the experience of all our passengers and housing a range of exciting retailers is a big part of these plans. Having worked with WHSmith for a long time, we’re confident that InMotion will be a very positive new addition to the airport.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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