Edinburgh Airport in Scotland has contracted Danish IT developer Blip Systems to install its BlipTrack passenger tracking solution at the airport’s security lines.
The new solution will help the airport to measure and efficiently handle passenger numbers by providing detailed information about queue times and how travelers move around the airport.
The data gives the airport operator a clearer picture on trends and patterns, enabling it to analyze its own performance. The solution also enables the airport to respond promptly and effectively – if lines are becoming congested – to ultimately reduce processing times.
BlipTrack also enables the airport to provide optimum service by displaying wait times on signs in the airport and on its website, thereby reducing passengers’ frustration by creating realistic wait time expectations.
Adrian Witherow, chief operating officer at Edinburgh Airport, said, “With BlipTrack we are able to keep our passengers fully informed 24/7 – both in the terminal and online – about what to expect at security. At peak times, up to 3,000 passengers an hour travel through security and our aim is to make that experience as smooth as possible while ensuring safety – Blip Systems helps us do that.”
Christian Bugislaus Carstens, marketing manager at Blip Systems, said, “In order to improve traveler satisfaction, comply with service-level agreements and evaluate key performance indicators, it is important that airport managers are able to measure passenger queue and flow and subsequently improve waiting times. With our fourth UK installation, we are confident that BlipTrack also will be successful in providing Edinburgh Airport with all the necessary data to both optimize processes and improve the passenger experience.”
Edinburgh joins John F Kennedy International, Barcelona El-Prat, Copenhagen, Dublin, Cincinnati/Northern Kentucky International, Helsinki, Auckland, Keflavik International, Oslo and Amsterdam airports in deploying the BlipTrack solution.