Outdoor advertising company JCDecaux has renewed its advertising concession with Toulouse-Blagnac Airport in France for another 10 years.
Effective from April 1, 2018, the contract involves replacing the current advertising spaces with a premium communication platform, including: the digitization of all indoor advertising networks with 46in LCD screens; decluttering the airport halls; installation of two 9m² (97ft²) ‘Digital Inspirations’ screens and a digital entryway equipped with two 98in ultra-HD screens; and installation of six outdoor ultra-HD displays.
With eight million passengers in 2016, Toulouse-Blagnac is France’s fifth-busiest airport. It experienced a 16.8% increase in traffic over the first eight months of 2017 compared with the previous year.
Jean-Michel Vernhes, chairman of the executive board, Toulouse-Blagnac Airport, said, “The innovation delivered by JCDecaux and the quality of its displays will enable us to reach a new stage in the experience we strive to offer to each passenger. This upgrade is in line with the efforts launched this year to expand and modernize the existing infrastructure.”
Isabelle Schlumberger, executive vice president for sales, marketing and development of JCDecaux, said, “We are pleased that Toulouse-Blagnac Airport has decided once again to turn to the expertise of JCDecaux Airport, the number one worldwide in airport advertising, for its indoor and outdoor advertising spaces.
“Thanks to our new range of digital displays and a modern and scalable offer, we will contribute to the transformation policy undertaken by the airport. This contract underlines JCDecaux Airport’s ability to propose solutions tailored to the airport environment, an ideal location for innovative and interactive communication that offers a unique passenger experience and optimal visibility for advertisers and their brands.”