Clear Channel in New Orleans contract renewal

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Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas, has won a seven-year renewal of its advertising contract with Louis Armstrong New Orleans International Airport.

The new agreement includes an option to extend for a further three years, and media upgrades will coincide with the opening of New Orleans’ US$1bn replacement terminal, on November 6, 2019.

Clear Channel Airports has provided New Orleans with its comprehensive media network since 2005. The new media program at MSY will create a digital network that enables advertisers to connect and engage with leisure travelers, business travelers and local residents. The key details of the new program include: suspended 4mm digital double-sided LED video walls; 98in LCD displays in baggage claim; digital 49in LCD baggage information displays; an interactive digital information center; and floor projections. It will also feature illuminated and non-illuminated large-format tension fabric displays (TFDs); backlit columns and column wraps; and experiential floor displays.

“New Orleans is one of our nation’s most exciting cities, and we are delighted to extend our partnership with Louis Armstrong New Orleans International Airport,” said Morten Gotterup, president, Clear Channel Airports. “Clear Channel Airports continues to leverage its global partnerships to bring cutting-edge technology to New Orleans and we are excited to upgrade the digital advertising offerings for brands.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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