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Opinion

Maximize resource usage with smart rate making and gate management

Siobhan Boyle, marketing manager at VeovoBy Siobhan Boyle, marketing manager at VeovoSeptember 12, 20225 Mins Read

As the aviation market moves into recovery, many airport operators are reevaluating the value of long-term exclusive gate and terminal lease models. Common use terminals, where airports manage gates and carriers share fixed resources, are proving a better return on infrastructure investment, as well as a more efficient way to manage operations.

With low-cost carriers willing to try new routes, common use also offers growth opportunities. Shared resources can handle new carriers much more flexibly and rapidly than dedicated resources. But sharing terminals or gates can bring about new challenges for commercial, operational and financial teams – such as how to set rates, best allocate resources to flights and accurately bill for their use.

It’s evident there’s no cookie-cutter approach to common use. Different airports require different rate structures and operating models. Here are three key recommendations to help maximize resource and infrastructure usage.

1. Create best-fit rates for infrastructure, growth and customer needs

A new market requires new rates. Airports are pushing for fair, flexible, yet creative tariffs that support the needs of all carriers (new and old) and help maximize the use of slots.

In North America, Priority Access is gaining ground as an efficient rate-making methodology for airports with high-volume carriers. Although gates are now managed by the airport, airlines who are prepared to commit to a minimum traffic threshold can retain the benefits of location certainty. And there’s a great degree of flexibility around how that threshold is set. Some airports use departing seat volume, others specify a minimum number of turns a day or a percentage of total deplaned passengers.

For those carriers falling below the threshold, it is often more cost-effective to share a gate. Airlines can pay an annual fee for access, giving them the confidence to establish and grow. Or, for those trying a new route, a fee per turn could be a preferable model.

In other regions, tariffs, discounts and rebates are frequently used to encourage route expansion or attract new carriers. 

2. Embed operating procedures and optimize planning

Where airports take control over gates, new rates have to be supported by clear operating protocols and a high degree of planning automation. Data, advanced analytics and smart decision support tools are key enablers.

Operators should define what data they need from airlines and when – from schedules to IATA Type B messaging. Third-party flight data from consolidators such as OAG and Cirium can also help support day-of-operation decisions when real-time airline movement data is unavailable.

Seasonal and daily resource planning tools are frequently used to automatically assign common use gates and other fixed resources to flights while accommodating service level agreements, operating procedures and preferences. However, a highly specific set of rules can be static. So, when non-standard operations occur, such as weather-related disruption, manual decision making tends to have to take over.

Forward-thinking airports are now extending their gate and resource management capabilities with advanced analytics to support more dynamic decision support and continual improvement. Machine learning and what-if scenario modeling are beginning to play a solid supporting role here, enabling deeper insights into historical performance and revealing opportunities to increase ‘virtual capacity’, resilience and on-time departures.

3. Turn usage data into revenue dollars

Data is also critical for effective aeronautical revenue management. Unfortunately for many airports, when it comes to collecting data around common use resource usage, and applying that data to billing, it’s not a streamlined process. Due to complex and fragile data integrations, there may be latency in data availability, a lack of granularity or simply an inability to handle charges beyond straightforward fixed fees. 

Again, automation and analytics can have a significant impact. With tight integration between the gate management system and the billing engine, flight data and infrastructure usage can be captured in real time. Revenue managers can identify any information gaps early, and identify costs that are not always obvious, such as an extra 15 minutes on a stand, the use of multiple gates during a turn or overnight parking.

Machine learning helps finance managers go deeper still, forecasting the impact of rate changes and daily operations on future aero-revenue streams, thus improving cash flow.

It’s time for a rethink 

Shifting how airport resources are used requires a shift in how those resources are managed and ultimately paid for. Stepping up gate management and aeronautical billing capabilities means airports can create the best rate structures, embed operating procedures and optimize the planning decisions that maximize the full potential of their infrastructure. This can drive growth, strengthen carrier relationships and lead to an improved passenger experience. It also gives airports confidence in knowing that every bit of usage is captured and billed for.

With the right rates, better data and smarter decision support, airports can use what assets they have better and for longer. Costly expansion plans can wait.

This article was originally published in the September 2022 issue of Passenger Terminal World magazine.

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