Brisbane Airport installs interactive gaming experience

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Interactive game developer Play9 has partnered with airport operator Brisbane Airport Corporation (BAC) to install its family friendly ‘In The Air’ gaming experience in the International Terminal at Brisbane Airport in Australia.

The Play9 digital play center encourages children to participate in free interactive animated games and challenges, giving parents more time to relax ahead of their journey. It has been installed on the Village Green in the middle of the newly renovated departure lounge.

Toby Innes, head of retail for BAC, said, “Our vision for the Village Green in the departures area was to create a park-like space where families could relax. Central to this is providing options for keeping youngsters entertained.

“The kids’ zone was the perfect solution as today’s kids are digitally savvy and are not afraid to engage with interactive technology.”

Michael Bickers, Play9, said, “We know from our history in shopping centers that our products provide high engagement levels for children, which improves the retail journey for adults. This in turn creates increased customer satisfaction and improves sales for food, beverage and retail stores in the vicinity.

“Every client we work with has a different consumer profile and we always work to incorporate their local identity. When designing the games for the kids’ zone at Brisbane Airport we initially thought about games like ‘Gate Closing’ and ‘Ground Control’ but we realized that our audience, kids, is dealing with different realities at the airport, which explains our game pack ‘In The Air’. This pack includes games like ‘Dinner Tray’ and ‘Are We There Yet?’, tailored specifically for our partners at Brisbane Airport.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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