Video: The hometown airport

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Milwaukee Mitchell International Airport in Wisconsin has launched a campaign featuring animated videos that it hopes will convince local travelers to start their flights from their ‘hometown’ airport, rather than from larger neighboring airports.

A recent economic impact study has shown that if Milwaukeeans choose Milwaukee Mitchell International over a Chicago facility, the airport could add new flights, hundreds of new jobs and more than US$200m annually to Wisconsin’s economy.

“Milwaukee Mitchell International not only connects communities and businesses to the moments and markets that matter most around the world, but it helps us fuel the connectivity, tourism and economic impact across the county,” said Milwaukee County executive Chris Abele.

“As we ramp up our efforts to build an even better-connected travel hub, remember that airlines add flights where travelers board flights. When you pick Milwaukee Mitchell International as your travel hub, you help us add new gates, expand amenities and improve service for travelers from curb to gate.”

The multimedia campaign will run in a variety of locations throughout the remainder of the year. Milwaukee Mitchell currently offers nonstop flights to 40 destinations coast-to-coast, and 160 international destinations are available with just one connection. The airport is served by Air Canada, Alaska, American, Delta, Frontier, Southwest and United.

Milwaukee Mitchell International Airport is owned by Milwaukee County and operated by the Department of Transportation, Airport Division, under the policy direction of the Milwaukee County Executive and the County Board of Supervisors. The airport is entirely funded by user fees.

Further videos can be viewed below:

International travel
Vacation travel
International business travel
Domestic travel

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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