Lamar Advertising Company, one of the largest outdoor advertising firms in North America, has announced its acquisition of Alliance Airport Advertising. The acquisition adds a variety of advertising and experiential displays in five major airports to Lamar’s portfolio.
Alliance operates airport advertising concessions at McCarran International Airport, Las Vegas; Phoenix Sky Harbor International Airport, Arizona; Salt Lake City International Airport, Utah; Portland International Airport, Oregon; and Bob Hope Airport, California. With the transaction, Lamar now operates advertising concessions at a dozen airports that serve more than 125 million passengers annually.
Sean Reilly, chief executive, Lamar Advertising, said, “We are thrilled to bring the Alliance team on board. As we’ve gotten to know the airport advertising business over the last several years, we have recognized that it’s a terrific fit within Lamar. Alliance has established powerful relationships with some of the nation’s leading airports, and we look forward to extending their proven operating model to additional airports.”
Shauna Forsythe, who founded Alliance 16 years ago and served as its president and chief executive, will lead Lamar’s airport division, to be known as Lamar Alliance Airport Advertising.
Forsythe said, “Bringing our two companies together creates a powerhouse for our airport partners. Our expanded footprint will offer airports nationwide the opportunity to experience our personal attention and service, with strengthened sales. We are the alternative, and we’re a good one.”
