Norwegian airport operator Avinor has awarded concessions for its public space and outdoor advertising to out-of-home media specialist Clear Channel and Danish advertising agency Reklameservice.
Clear Channel will assume responsibility for advertising space at Oslo, Stavanger, Bergen, Trondheim, Bodø and Tromsø airports, whereas Reklameservice will control advertising at Kristiansand, Haugesund, Ålesund and Evenes airports. The contracts will take effect from January 1, 2018.
Maiken Skirstad Mo, commercial director of Avinor, said, “Avinor operates a network of airports and wishes to appear predictable and equal across all our units. We are very pleased to have partners that manage our digital and analog advertising surfaces in such a professional and innovative way, and we look forward to working with them during the term of the contract.”
Mats Lundquist, the managing director of Clear Channel in Norway, said, “We are very pleased and proud to have gained Avinor’s trust to continue the development of advertising sales at the biggest airports in Norway.
“We have an ambitious plan to develop airport advertising, not least to continue digitization, and we will present our news to the market later in the year. We hope that these exciting new digital products will create a lot of value for the advertisers, who wish to achieve good spending power and reach a relevant target group.”
Harald Fredly, managing director of Reklameservice, said, “We are planning extensive modernization and digitization of advertising surfaces at the different airports, with the main emphasis on large frameless screens and backlit signs as well as specially-designed exhibition spaces and various integration options with digital media. Large, thin surfaces—screen-based as well as printed formats—will provide unique exposure and facilitate interesting opportunities for advertisers. The extensive use of LED technology will help improve the quality of solutions and also reduce the impact on the environment.”
Written by Dan Symonds
