Bahrain Airport Company has awarded JCDecaux a 10-year contract to provide the advertising at Bahrain International Airport, effective from July 2019.
JCDecaux will provide and operate over 200 advertising formats in the new international terminal, which expects between nine and 10 million passengers a year when it opens in 2019 and has an expected eventual capacity of 14 million passengers a year.
The partnership will additionally propose experiential and sponsored services to passengers, such as smart stations and digital iVision screens. JCDecaux will also install iconic structures at the new airport access points.
Mohamed Yousif Al Binfalah, CEO for Bahrain Airport Company, said, “This concession agreement will not only give JCDecaux the opportunity to expand its operations to a new country, but will also allow them work on a unique project of its kind.
“The Airport Modernization Program (AMP) is more than just an expansion of the airport. It is meant to modernize the entire passenger travelling experience and appeal to the tastes and needs of today’s sophisticated and demanding travelers. We have high expectations to leverage JCDecaux vast experiences and capabilities to realize the vision we have developed for the new passenger terminal building.”
Jean-Charles Decaux, co-CEO of JCDecaux, commented, “We are very proud to have been chosen by Bahrain Airport Company for the New Bahrain International Airport advertising contract, allowing us to enter a new market and expanding our footprint in the Middle East. This new contract demonstrates the trust that our partners have placed in us to transform airport environments by delivering innovative and premium digital advertising solutions.
“We believe that our track record of enhancing the passenger experience in the world’s leading airports, as well as our extensive global and regional client base, will ensure the success of this partnership and position Bahrain Airport as an industry leader in the region.”
Work on the AMP is ongoing, with the new terminal expected to open to the public in 2019 and completion of Phase 2 by 2020.