Denver International Airport has launched Clear Channel Airports’ (CCA) in-airport TV network, ClearVision, throughout its three concourses at airline gate holds.
Named ‘DEN-TV’, the network will be featured on 30 46in screens showcasing content from local partners, giving travelers a customized, in-depth look at everything happening in Denver.
The new network will provide advertisers with access to more than 53 million annual passengers travelling through Denver International and offer them the ability to target their marketing campaigns to specific airline gate hold areas, beginning with Southwest Airlines and United Airlines. Current content partners include CBS Denver, Visit Denver, Colorado Ski Country, Denver Zoo, Denver Museum of Nature and Science, Colorado Symphony Orchestra, Special Olympics and State of Colorado.
“With DEN-TV’s innovative ability to let advertisers market to particular airport gate holds, ClearVision adds an exciting new dimension to its national airport TV network,” said Jon Sayer, president, Clear Channel Airports.
“DEN-TV brings Denver travelers enjoyable, compelling content that will enhance their travel experience and grow Denver International Airport’s reputation for providing great travel amenities and innovative business opportunities for advertisers.
“Additionally, CCA’s media transformation at DEN represents a 360 degree passenger engagement experience by including static, digital, experiential and digital place-based advertising opportunities.”