Retail operator Heinemann Duty Free has launched a local fine food campaign at Budapest Airport, Hungary, which will run until October 31, 2018.
The Festival of Gourmets reflects the special culinary flair of the inhabitants along the Danube river, with popular regional products such as salami, wine, fruit brandy, herb liqueur and chocolate. Local suppliers participating in the festival include the wineries Royal Tokaji, Patrícius, St Andrea, Vylyan and Vida Péter, as well as the pálinka (fruit brandy) distillery Bestillo and chocolate manufacturer ChocoMe.
Ildikó Jankovich, managing director, Heinemann Duty Free Budapest, said, “We wanted to offer our guests an extraordinary dining experience at a special venue where they could enjoy the finest Hungarian cuisine and have interesting conversations in a relaxed atmosphere.
“At Heinemann Duty Free Budapest, we constantly strive to delight our customers with our attractive shopping offer. At this event, however, our primary concern was to create a tangible experience for the customers of the brands and our range of specialties, and to ensure that their visit to us was a special, emotional experience.”
Patrick Bohl, head of retail and advertising at Budapest Airport, said, “Being at the core of Budapest’s distinctive shopping experience, our partnership has allowed us to offer our customers exclusive campaigns and the ‘Festival of Gourmets’ has given us another opportunity to continue our vision and commitment.”
