Nice Côte d’Azur Airport in France has partnered with IT developer SITA to launch a new app that provides passengers with retail information and offers based on their proximity to concessions in the terminal.
The new app was launched to coincide with the opening of the airport’s newly refurbished Terminal 1 retail area in October last year. It will also support the refurbished commercial area of Terminal 2, opening in 2016. Alongside retail offers, passengers can use the app to track luggage and book fast-track services, as well as receive weather updates and flight information.
Jean-Pierre Torres, head of IT at Nice Côte d’Azur Airport, said, “Increasingly passengers are demanding more control over their airport experience. They want to personalize the services they receive from the airport to their own requirements or needs. SITA’s beacon technology allows us to deliver on this expectation and offer a highly tailored experience to our passengers, in particular our frequent flyers. Indeed this technology will facilitate access to Fast Track Security for Airport Premier Gold members, allowing them to use their frequent flyer card automatically.”
Dave Bakker, SITA president, Europe, said, “Beacon technology unlocks a world of opportunity for airports. With a clear view of who the passengers using the app are and where they are in the airport, Nice Côte d’Azur Airport is able to offer a wide range of tailored services. The airport has recognized this potential and we will continue to work together with the airport team to leverage this technology to further enhance the overall passenger experience at Nice.”
