BA unveils new US lounge

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British Airways has unveiled its new lounge at San Francisco International Airport, a 665m2 (7,160ft2) space with views of the runway thanks to floor-to-ceiling glass windows that run along its side.

The airline has created a number of zones throughout the lounge to cater to its customers’ needs. Those wanting to unwind ahead of their flight can do so at a granite bar that forms the centerpiece of the lounge. Customers wishing to catch up on work ahead of their flight will be able to use a new study area with wireless printing facilities.

In the main seating area is a deli bar where customers can help themselves to food and drink. Customers traveling in first class have access to a new exclusive boutique dining room.

Carolina Martinoli, British Airways’ director of brand and customer experience, said, “We know that lounges form an important part of the journey for some of our customers, so we’re delighted to be able to open this new space in San Francisco.”

British Airways worked alongside British designers Graven on the interior scheme in collaboration with San Francisco based William Duff Associates, which led the architectural design. The lounge also features a number of pieces of artwork by local artists Bill Jacobson, Doug Hall and Ruth Root.

This is the fifth lounge to open under the new design concept after the airlines Club and First lounges in New York’s JFK, Rome in Italy and Aberdeen in Scotland. The British Airways lounge in Johannesburg will be next, with further investment planned in Geneva, Chicago and at the airline’s hub, London Heathrow.

British Airways is investing £6.5bn (US$8bn) for its customers over five years, including the installation of the best quality wi-fi and power in every aircraft seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.  This year the airline is also introducing its Club Suite, a new business class seat with direct aisle access.

A 360° interactive video of the new lounge can be viewed here.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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