IDeaS expands car park solutions at Sydney Airport

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IDeaS Revenue Solutions, a leading provider of pricing and yield management software, services and consulting, has announced a partnership with Sydney Airport to implement IDeaS Car Park Revenue Management System (RMS) for the airport’s approximately 17,000 car park spaces across multiple facilities and terminals at Australia’s busiest international airport.

Located five miles from Sydney’s central business district (CBD), Sydney Airport welcomed 38.5 million passengers in 2014. The airport provides short- and long-stay self-park and valet parking in car parks at the T1 International and T2/T3 Domestic terminals, and at the Blu Emu parking lot, which caters to domestic customers.

The airport launched pre-book online parking in 2012 and since then has seen online bookings grow strongly. This has produced the need for a solution to manage and forecast usage of parking spaces in order to provide customers with the best possible pricing across multiple online booking options.

“We offer a wide range of pre-book online parking options, from one hour to one month, to suit all of our customers,” said Craig Norton, Sydney Airport general manager, parking and ground transport.

“We chose IDeaS because the company is clearly a leader in its field and has displayed a solid understanding of our commercial parking requirements. We are looking forward to drawing on the skills IDeaS brings to the table.”

IDeaS Car Park RMS is a custom-tailored, cloud-based solution that meets the demands and challenges of commercial parking facilities around the world. It manages yield per available space with scientifically advanced analytics and algorithms for maximized control and forecasting accuracy.

“We are excited to partner with Sydney Airport and see a tremendous opportunity for them to leverage advanced analytics for maximum control,” said Joseph Martino, senior vice president for IDeaS.

“As Australia’s gateway airport, they have challenges and opportunities that our solutions will address, and IDeaS Car Park RMS will make a positive difference for the organisation and its customers.”

IDeaS Car Park RMS is expected to be implemented at Sydney Airport in the second half of 2015. The company also announced a similar partnership at Auckland Airport earlier this year, expanding its presence in the Australasia region.

April 9, 2015 

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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