UK’s first robotic airport ambassador unveiled at Glasgow Airport

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Glasgow Airport in Scotland has unveiled the UK’s first robotic airport ambassador as part of its Digital Passenger Experience Project, which aims to explore how customer engagement and communication can be further enhanced through the use of digital technology.

GLAdys, whose name comes from the airport’s IATA code, will be based in the main departures area and has initially been programmed to entertain passengers of all ages. The humanoid robot will be escorted by Glasgow Airport’s ambassador team and has been programmed with three main entertainment functions for passengers to choose from.

Throughout the festive period, GLAdys will both sing and dance to three Christmas songs – Santa Claus is Coming to Town, Rocking around the Christmas Tree, and Rudolph the Red Nosed Reindeer. The robot will also keep young passengers entertained by telling three festive tales – T’was the Night before Christmas, When Santa Claus Comes and Santa’s Workshop.

Passengers will also be able to pose for pictures with GLAdys thanks to a hand-mounted selfie camera. When a passenger is happy with the selfie photograph it can be sent to their own email address and to Glasgow’s digital team for use on the airport’s social media channel with a #GLAdysRobot hashtag.

Mark Johnston, operations director at Glasgow Airport, said, “We are always looking for new and innovative ways in which we can further enhance customer experience at Glasgow and believe the introduction of GLAdys to be a first for a UK airport.

“Last year we launched our virtual assistant, affectionately dubbed ‘Holly the Hologram’, at various points across the airport and she has since proved extremely popular with our passengers.

“GLAdys will be a fantastic addition to the terminal team and will prove to be an extremely popular feature with passengers commuting through the airport. She’s sure to be a firm favorite with our younger passengers this month thanks to her repertoire of festive songs and stories.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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