Digital advertising network launched for Australian airport baggage carousels

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Out-of-home advertising firm oOh! Media has launched Collect & Connect TV, a new digital advertising network that will be shown on LCD screens at airport baggage carousels in Sydney, Melbourne, Brisbane and Perth.

The company currently has access to 44 digital screens across the four airports, which will display 15 to 60 second commercials (TVC) in either standard, widescreen or modified formats.

Robbie Dery, group director – Fly, oOh! Media, said, “Collect and Connect TV taps into an audience that we know has an average of 12 minutes dwell time in front of screens waiting for their bags to arrive when they get off their flight.

“This new digital network entertains and engages what is essentially a captive audience with contextually relevant real-time updates and interesting content intertwined with advertising opportunities. We are offering advertisers full TVC capability to an audience that we know is growing and where the advertising cannot be switched off.”

Collect & Connect TV is set to be launched with advertisements from Roadshow Entertainment’s Hunger Games: Mockingjay Part 2 release, as well as the Australia and New Zealand Banking Group (ANZ).

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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