Heathrow Airport and Emirates have launched a new partnership to increase earning and redemption options for members of their customer loyalty programs – Heathrow Rewards and Emirates Skywards.
The new partnership will benefit over 14 million combined members who will have the opportunity to convert their miles into points and points into miles.
Heathrow Rewards members can convert their points into Emirates Skywards miles and put them towards flights, upgrades and other rewards. Emirates Skywards members can also convert their Skywards Miles to Heathrow Rewards points which can be spent on instant rewards at hundreds of stores throughout Heathrow including World Duty Free and Dixons Travel.
Heathrow Rewards points can also be redeemed for airport shopping vouchers or used for exclusive discounts on pre-booked Heathrow parking and Heathrow Express train tickets.
Chris Annetts, director of commercial passenger services at Heathrow, said, “We are very proud of the Heathrow Rewards program. It is incredibly important to reward our loyal customers and encourage new passengers to make the most of everything on offer at Heathrow and we’re delighted to be able to announce this new and unique partnership with Emirates.”
Thierry Antinori, executive vice president and chief commercial officer of Emirates Airline, said, “This new and exciting partnership further enhances our already broad suite of redemption options for the benefit of our Emirates Skywards members. New strategic partners like Heathrow complement our already extensive product offering. As the UK’s hub airport, where we operate five daily A380 flights, this partnership makes perfect sense for us and for our loyal Emirates Skywards members.”