BagTag makes Chinese market debut

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BagTag, the digital alternative to the traditional paper luggage label, has launched on the Chinese market, entering into a collaboration with China Southern Airlines.

From mid-August, China Southern Airline passengers departing on domestic flights from Guangzhou’s Baiyun International Airport will be able to check in using BagTag. This service will be extended to other domestic and international airports within China, including the new Beijing Daxing International Airport, which is scheduled to come online in September 2019.

“China is soon to be the largest aviation market in the world, therefore it makes perfect sense that we partner with China Southern Airlines, the largest Chinese airline, to introduce the Electronic Bag Tag concept”, said Jasper Quak, managing director of BagTag.

“China Southern Airlines has a great track record in digital innovation, and combined with our experience working with major carriers, makes us very confident this roll-out will be the beginning of a great partnership.”

According to Twinkle Li, senior director product and service for China Southern Airlines, the company is proud to be the first airline in China to use electronic bag tags. She added, “With this paperless solution, passengers can save significant time at the airport. The BagTag platform offers us a turnkey solution for electronic baggage tags that is very easy to integrate and works worldwide.”

BagTag attaches to any type of suitcase or travel bag. Its e-paper display replaces thermal paper stripes, making this an eco-friendly solution to keeping luggage secure and easily trackable. Check-in is done on the airline’s mobile app and bags dropped off at airport bag-drop kiosks.

The BagTag is extremely robust, and due to the enhanced readability of the e-paper display and RFID technology, airport baggage handling systems are much more likely to properly scan the bag, reducing the risk of luggage getting lost.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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