JD.com opens innovative travel retail stores


Chinese online retailer JD.com has opened an innovative store in the departure lounge of Terminal 3 at Beijing Capital International Airport, selling a range of clothing, mobile accessories, beauty products, bags and suitcases.

The pop-up store will be open for three months and will also use JD’s smart store technology to enable the company to analyze customer behavior and traffic flow. This will include the generation of heat maps to assist with product selection and inventory management.

“Beijing Capital International Airport is delighted to be hosting one of JD’s pop-up stores,” said a spokesperson from BCIA. “Outfitted with items popular among travelers, the new shop will not only offer the products they want to buy most on their journeys – it will also allow them to personally experience what shopping of the future will be like, brought to them by China’s largest and most innovative retailer.”

JD.com has also teamed up with China Railway Express to open a 100m² (1,076ft²) unmanned convenience store at Hohhot East Railway Station in Inner Mongolia which uses facial recognition payment and smart vending machines that automatically process payments once customers select their products and close the door of the machines.

Bing Zhang, general manager of JD social e-commerce and retail innovation, said, “Many of our customers enjoy shopping while traveling and we’re determined to make sure they benefit from the convenience of JD wherever they are. The new stores in Beijing and Inner Mongolia will provide them with a truly seamless experience that is unrivalled anywhere.”


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, deputy editor

With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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