JCDecaux has signed a 10-year agreement with Western Sydney International (Nancy-Bird Walton) Airport (WSI) to deliver a fully digital out-of-home (OOH) advertising network ahead of the airport’s opening later this year.
The global OOH media company will manage a portfolio of 27 digital assets across the terminal precinct and along key access roads to the airport. The deployment is intended to provide advertising coverage throughout the passenger journey for both domestic and international travelers.
WSI CEO Simon Hickey said JCDecaux’s experience in airport media made it a strong fit for the project: “JCDecaux operates premium airport media networks at leading international gateways globally, including Heathrow, Dubai and Singapore airports, and we’re delighted they’ll now deliver a comprehensive series of digital advertising assets at WSI.”
“We’re thrilled to be partnering with them and for businesses and brands to harness this opportunity to deliver creative advertising assets to a diverse and highly engaged audience of domestic and international travelers,” he said.
JCDecaux operates in 79 countries and manages media networks at 154 airports worldwide. The company said the WSI network would be built as a fully digitized system from the outset.
David Watkins, co-CEO of JCDecaux Australia & New Zealand, said, “WSI is an exceptional airport development. We’re proud to partner with WSI to create a premium airport media network from the ground up.
“We’ll deliver a fully digitized suite of internal and external assets designed around the passenger journey, giving brands high-attention, high-quality ways to connect with travelers from day one.”
WSI chief customer and commercial officer Alison Webster said the partnership would provide new advertising opportunities for both domestic and international brands targeting Western Sydney.
“JCDecaux’s extensive portfolio reaches more than 850 million people globally, demonstrating their world-leading approach to digital advertising that connects businesses and brands to new customers each day,” she said.
“This is an excellent opportunity for domestic businesses to reach new markets and equally a valuable new channel for global brands to speak to one of Australia’s fastest growing and most vibrant regions – Western Sydney.”
Western Sydney International Airport is scheduled to begin cargo operations by the end of July, followed by the launch of domestic and international passenger services by the end of October.
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