Digital travelers key to passenger strategies

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A new report from IT specialist SITA shows tech-savvy travelers demanding more automated, seamless journeys

Published on September 3, 2025: Air travel for a digital age shows that by 2025, 68% of all passengers will be digital travelers and will expect to manage their travel in much the same way they do every other aspect of their daily lives – using their cell phones.

In particular, they will expect to use their phone to access services ranging from baggage location notifications, to boarding and payments. They will also expect their trip to be delivered as a single, unified experience across airports, airlines, border control and other modes of transportation – from the moment they leave home to when they arrive at their destination.

Barbara Dalibard, SITA CEO, said, “This demographic shift brings with it the expectation to use technology everywhere – including during travel. This will have a profound impact on how passengers interact with airports and airlines by 2025. In fact, 83% of airport and airline IT leaders surveyed by SITA believe that this demographic shift will be the most important influence on their passenger solutions strategy by 2025.”

According to Dalibard, this shift requires more efficient, operations and collaboration between airlines, airports and other stakeholders responsible for delivering that experience.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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