London City Airport has partnered with technology company TIC, using its innovative BizTweet software to keep travelers up-to-date. BizTweet is an award-winning social decision program, already in use by some of the world’s busiest airports, which delivers passengers the latest flight information via Twitter and Facebook updates.
In December, London City Airport sent just over 22,000 messages to passengers, with around 7,500 posted on Twitter and 14,500 on Facebook, all using BizTweet. These messages provided critical updates for those traveling over the busy Christmas period. The real-time information is personalized to each individual traveler’s social profile, helping the airport deliver the best possible customer service. It estimates that via BizTweet, it sends at least one message every single minute.
Chris Shields, head of passenger proposition at London City Airport, said, “The appetite for instant information amongst consumers is bigger than ever, and our automatic flight updates are a great example of how London City Airport is constantly innovating to deliver the best possible experience to customers.”
Paul Brugger, CEO of TIC and founder of BizTweet, added, “Delivering a message a minute to customers during one of the busiest periods of the year is an outstanding achievement and shows just how committed London City Airport is to keeping its passengers fully informed. We are delighted that BizTweet is able to play a part in this and give travelers all the flight info they need in a manner that suits them.”
Written by Dan Symonds
