Train operator First TransPennine Express has unveiled a series of digital screens that display live train times for passengers waiting in the baggage reclaim area at Manchester Airport in the UK.
The project has been implemented in partnership with UK airport advertising specialist Eye Airports and digital communications expert ADXBA. Eye Airports has also launched an advertising campaign for the new service that features First TransPennine Express’s colorful brand characters. The campaign appears on Eye Airports’ lightbox and digital six-screen advertising sites, which are seen by passengers as they walk from their flight to the baggage reclaim hall.
Once at baggage reclaim, ADXBA’s platform provides up-to-the-minute information from the national rail database on the digital screens. The program has been designed to allow enough time for passengers to walk to the station and catch the train after collecting their bags.
Caroline Anchor, head of marketing at First TransPennine Express, said, “Taking the train from Manchester Airport is a quick, convenient and relaxing way to complete your journey using our regular and comfortable services to destinations across the North West, Yorkshire and Scotland.
“We aim to find ways to make travel easier for our customers and we are pleased to do this by providing travelers at Manchester Airport with useful and timely information.”
Ged Weston, sales director at Eye Airports, said, “This is another great example of outdoor media and technology working seamlessly. TransPennine Express is now able to access a valuable and diverse audience of potential rail users at Manchester who are in a receptive mindset to take on the information.”
Jim Kerr, managing director at ADXBA, said, “Our exclusive Unity platform is able to access the very latest information from the national rail database and distribute that information on to our screens at Manchester Airport, marrying the data with First TransPennine Express’s animated graphics.”
