Waitrose has expanded into airport retail for the first time after entering a wholesale partnership with Lagardère Travel Retail, the operator of the Relay brand.
The partnership will see Waitrose products stocked in four Relay stores in Heathrow Airport’s Terminal 2.
Three of the stores will be airside and one landside, with all four due to open by the end of the year. Each will offer a range of Waitrose food-to-go products tailored to passengers at Heathrow.
Charlotte Di Cello, Waitrose chief commercial officer, said, “Launching at Heathrow marks our first move into airport retail and an important step in growing our brand by bringing our offer to more customers in high-traffic locations.”
Nicholas Dunne, commercial director of Lagardère Travel Retail UK & Ireland, added, “This partnership with Waitrose marks a significant step in our ambition to elevate the food-to-go experience within our blended Travel Essentials offer.”
He added, “By bringing one of the UK’s most trusted premium food brands to Relay at Heathrow Terminal 2, we are combining quality, convenience and strong brand recognition to better serve passengers in a fast-paced environment.”
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