Airport Dimensions, a designer, provider and operator of premium shared-use lounges and airport experiences, has launched a new e-commerce and passenger loyalty platform called Connecta.
The digital platform provides an integrated airport-branded relationship, loyalty and frictionless e-commerce capability across the airport. It aims to enhance the passenger journey through the airport, and its contactless elements give passengers the confidence to travel and purchase post-Covid-19 and beyond.
Airport Dimensions says the system enables users to shop for duty free, order food, book a lounge space, pay for car parking, and find their way around the airport, all from the convenience of their smartphone. Passengers will also be able to receive status benefits and reward points, encouraging them to spend.
Suited to all airports at different stages of development and budgets, Connecta is said to enable airports to fast-track their relationships with their customers. It streamlines the process of capturing and expanding customer data, offering performance insights that allow airports to deploy programs that recognize needs, offer better customized experiences and, as a result, increase all-important non-aeronautical revenue.
Underpinned by parent company Collinson, which announced recently that it is launching on-arrival PCR tests at airports to help get the travel sector back on its feet, the platform can be seamlessly linked to other Collinson brand offers. These include the independent airport lounge program Priority Pass; Grab, an e-commerce platform connecting passengers to airport restaurants and retailers; and Inflyter, which allows passengers to pre-purchase duty-free goods with convenient locker collection.
Mignon Buckingham, CEO at Airport Dimensions, said; “It is undeniable that the current global pandemic has forced change on the industry, but the fact is that non-aeronautical revenue per passenger had already fallen by 10% globally in the five years before Covid-19 hit.
“The more foresighted airports already understood the importance of this changing traveler behaviour and were looking to tap into the relationship earlier and provide a frictionless, digitally connected experience. Connecta will go a long way toward helping airports link the physical and digital traveler experience and rebuild revenue in a radically changed world.”