Clear Channel secures 10-year advertising contract with San Diego Airport

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Out-of-home advertising specialist Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), has won a 10-year contract with San Diego International Airport, California, to upgrade its advertising network.

The media upgrades will begin in mid-2019 and include a terminal-wide digital LCD network and large-format digital LED arrivals network, complete with interactive media and sponsorship opportunities.

Domenico D’Ambrosio, vice president of marketing, innovation and chief revenue officer, San Diego County Regional Airport Authority, said, “We plan on creating a dynamic program that will provide valuable forms of brand engagement and media exposure for our advertisers and community stakeholders. This partnership, along with others, will help deliver on our promise to everyone who comes through San Diego Airport that we are committed to creating an efficient, convenient and memorable customer journey and experience.”

The new advertising solutions at the airport will create a unified terminal-wide network of assets that complement terminal aesthetics for advertisers to connect and engage with leisure travelers, frequent business travelers and local residents. It also provides flexibility through future terminal construction and expansions.

Morten Gotterup, president at CCA, said, “In today’s on-the-go society, advertisers and business owners want to reach the audiences that matter most to them, at the right time and in the right place throughout the increasingly complex consumer journey. We look forward to working with San Diego Airport to bring this opportunity to life for advertisers in an aesthetically pleasing way that creates an overall first-impression worthy of the region.”

In 2017 the airport catered to a record-setting 22 million passengers and had a strong start in 2018, with traffic up 12.1% across the first half of the year.

In addition a recent Nielsen study demonstrated the effectiveness of airport advertising. According to the study, frequent flyers are highly responsive to airport advertising, with 80% noticing the media and 42% taking action that includes visiting a website, going to a store or learning more about a product/brand/service.

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Dan joined Passenger Terminal World in 2014 having spent the early years of his career in the recruitment industry. As assistant editor, he now produces daily content for the website and supports the editors with the publication of each exciting new issue. When he’s not reporting on the latest aviation news, Dan can be found apprehensively planning his next DIY project.

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