Haneda unveils ‘omiyage’ shop

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The Tokyo Metropolitan Government has launched a new retail offering at Haneda Airport, featuring souvenirs (omiyage) specific to Tokyo.

The Tokyo Tokyo Official Souvenir Shop will sell an expansive range of high-quality souvenirs showcasing the best of what Tokyo has to offer. Merchandise includes traditional happy daruma dolls, maneki-neko lucky cat charms, jigsaw puzzles, and models of Tokyo Tower and Edo Castle, in addition to mugs, purses, T-shirts, and more.

Open from 8:00am to 9:00pm all year round, the shop will be located in Edo Ko-ji, a shopping street modeled on historic Tokyo, on the fourth floor of the international terminal. The shop’s walls will feature drawings of the Asakusa and Shibuya neighborhoods, areas symbolic of Tokyo’s mix of cutting-edge modern culture and centuries-old tradition. There are plans to hold daruma-making lessons and workshops on origami and other aspects of Japanese culture.

The Tokyo Tokyo Official Souvenir Shop product line-up was created as part of the Tokyo Omiyage Project, an initiative that has seen the Tokyo Metropolitan Government team up with local businesses to develop more than 50 souvenirs to date, spanning everything from traditional crafts to stationery and food.

Products feature the ‘Tokyo Tokyo Old meets New’ logo, which was created as part of the government’s ongoing efforts to brand Tokyo as an attractive travel destination to both domestic and international tourists.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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