Out-of-home marketing specialist Clear Channel Airports (CCA) has been awarded a five-year contract extension to provide advertising services for Tallahassee International Airport, Florida, including the implementation of several technological upgrades to the existing network.
The airport is currently in the midst of a more than US$50m makeover to enhance the airport’s service level and efficiency, which includes an international passenger processing facility.
The new media network will create a captivating digital network for advertisers to connect and engage with leisure travelers, frequent business travelers and residents. The new digital walls at arrivals and baggage claim will be the first of their kind in an airport the size of Tallahassee.
Key details of the new program include: two LED video walls; two double-sided tension fabric displays; four single-sided tension fabric displays; and one glass cling.
Morten Gotterup, president, CCA, said, “As Florida’s capital continues strong economic growth, Tallahassee International Airport is increasingly becoming a strategic choice for brands to activate their advertising campaigns to reach the growing and diverse passenger traffic at the airport. We’ve been the airport’s advertising partner now for almost 20 years, and we look forward to working side by side with their dedicated team to implement a state-of-the-art, cutting-edge advertising network to help brands tell their stories in new and innovative ways.”
