Digital display manufacturer NanoLumens has removed all of the static advertising in the Terminal 1 baggage claim area of McCarran International Airport, Las Vegas, and replaced it with 60 Engage Series and Performance Series LED displays.
The largest among the new installations were six 4mm Performance Series soffit displays, measuring 64 x 9in. Six more Performance Series screens were also installed as soffit displays with four measuring 32 x 9in and two measuring 32 x 5in.
Advertising firm Lamar Airports also replaced the outdated video system with two 32 x 18in Performance Series displays. The remaining 44 installations were all NanoLumens Engage Series vertical banner-face displays, installed on columns surrounding the McCarran baggage claim area.
Rosemary Vassiliadis, director, McCarran International Airport, said, “After a careful review, we decided that the return on investment opportunity was very real, which convinced us that the time was right to undertake a complete renovation of the baggage claim area advertising displays to meet the needs of our advertisers for years to come. Lamar partnered with us to make the project a reality.”
Brig Newman, vice president and senior director, Lamar Airports, added, “Today’s generation of travelers and consumers are completely digital-centric. They respond to digitally delivered ads in a way that they never will to static display ads. It’s a generational shift that is here to stay. Our advertisers understand the shift and they want to be able to leverage it in their campaigns, complete with audience analytics and targeted messaging.”