Parking reservation provider ParkCloud has completed a rebrand under its existing business-to-consumer brand ParkVia.
With a strong international brand presence, ParkVia is the European leader in airport parking reservations, having grown in popularity over the last 10 years with consumers searching for fast, simple and reliable parking solutions.
Following extensive testing on its global customer base, the ParkCloud brand will be streamlined into ParkVia from to create one, fluid brand identity.
Prior to the decision to consolidate, ParkCloud and ParkVia operated in tandem, with ParkCloud established as a figurehead within the business-to-business industry.
Mark Pegler, managing director of ParkVia, said, “As we drive forward with investment into our partnerships, services and teams, it is clear, ParkVia holds the brand power that will enable us to evolve as a global innovator in our industry.
“This is a positive progression for all parties involved and enables us to operate collectively as one coherent brand, while the values and vision we hold as a company remain unchanged. It’s an exciting new phase of development for our team and we’re eager to drive forward with brand ParkVia and develop our presence as a leading retailer within parking.”
ParkVia is an airport parking retailer, dedicated to connecting the world’s drivers with parking spaces across 42 countries. Its online platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.