One of the two Hermès stores at Frankfurt Airport in Germany has reopened, now occupying 160m2 (1,720ft2) of retail space, almost twice as much as before.
The new ‘Maison’, a joint venture between Gebr.Heinemann and the airport operating company Fraport, occupies a prime location after passport control, within Area B Non-Schengen in Terminal 1.
“We are very pleased to be able to offer our passengers a much wider range of products, thanks to the expanded sales area. The new store concept offers customers a shopping experience at the highest level,” said Dirk Mörchen, managing director, Frankfurt Airport Retail (FAR).
The increased retail space means that FAR can display a wider spectrum of goods, and can individually curate and stage different product groups. The new store design enables better orientation, designed for travelers with little time to spare. The boutique features women’s and men’s ready-to-wear, accessories including the iconic Hermès silk scarves, perfumes, handbags and small leather goods, as well as jewelry and table-wear.
In addition to a significantly expanded range, the new Hermès Boutique has a new look and feel. Refined lighting design, earth tones and a unique combination of wood, glass, carpet and natural stone floors give it a luxurious feel and a warm, friendly ambience. Additional seating invites customers to linger a while.
