A campaign initiated by the Kitzbühel tourist board and Bergbahn Kitzbühel, the ski lift operator, is showcasing the world-renowned winter sports resort at Munich Airport, the gateway to the Alps.
Along with an impressive branding presence at the airport parking lots, Kitzbühel is prominently positioned on standout advertising spaces along the passenger journey through the airport, including power outlets, baggage cars and glass balustrades.
These “airport specials” also include Europe’s biggest outdoor advertising space – passengers approaching the 3,400m2 (36,600ft2 ) west facade of Terminal 2 are greeted by Kitzbühel’s Alpine scenery.
Signe Reisch, president of Kitzbühel Tourism, explained, “The airport brings the world closer to us – while bringing us closer to the world. Munich Airport is a hub for 46.3 million people from all over the world. With this high-awareness advertising, we’re making them aware of Kitzbühel as a wonderful and easy-to-reach holiday destination.”
Winter sports are also part of the scene at this year’s Christmas and Winter Market at the MAC Forum, where Kitzbühel has booked the rink-side advertising space seen by the skaters and onlookers. Also guaranteed to turn the heads of all visitors to the market is the pine forest, with trees decorated with thousands of Kitzbühel-themed ornaments. The skiing hotspot is using the wintry and festive atmosphere at the airport to put passengers and visitors in the mood for a vacation on the ski slopes.
“Munich Airport has a well-earned reputation for its innovative product and brand campaigns with exciting partners. The special advertising platform at Europe’s only five-star airport offers plenty of space to implement highly individual concepts,” said Cornelia Roßmann, vice president advertising and media at Munich Airport.
