Fiona Tindall, head of domestic retail at marketing agency Blackjack Promotions, explains the benefit of using experienced airport personnel such as brand ambassadors to collect real-time feedback from passengers
Browsing: Opinion
As a hugely profitable UK industry, aviation sector businesses need to prioritize recruitment. Lucy Dean, a senior consultant specializing in aviation for Encore Personnel, discusses why airports and airlines need to act now and introduce policies to find new talent.
Dr John McCarthy, airport cyber security fellow for ServiceTec Global Services, speaks to Passenger Terminal World about tackling the ever-growing problem of cyber crime in an airport environment
Roberto Castiglioni, director at Reduced Mobility Rights, provides an accessibility report following his visit to Abu Dhabi International Airport
Dr Dan Wong, assistant professor for the Aviation Management Department at Prince Sultan University in Saudi Arabia, explains why there is a critical need for airports to invest in university aviation management degree programs
Martijn Steur, owner of Kinetic Consultancy, explains how airport retailers should be linking their physical presence with their online stores to create a more holistic shopping experience for passengers
Tim Colehan, assistant director, member and external relations for IATA, reflects on the recent comments made by British Transport Minister Lord Ahmad following a spate of drunken incidents involving UK passengers
Kinetic Consultancy owner Martijn Steur shares his thoughts on how employing a mood manager to lift the spirits of passengers should lead to an increase in spending in the terminal
Martin Bowman, strategy director of global aviation at Lockheed Martin Information Systems & Global Solutions, discusses strategies for optimizing passenger throughput and satisfaction
Mignon Buckingham, managing director of global loyalty agency ICLP, explains why turning disinterested passengers into devoted customers is vital when it comes to maximizing revenue, and how developing a deep understanding of a passenger’s needs and desires is the first step on this journey