Eye Airports partners with Peel Advertising to expand airport portfolio

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UK airport advertising firm Eye Airports has reached a sales partnership with Peel Advertising to sell national agency and specialist portfolio deals at three airports – Birmingham, Robin Hood Airport Doncaster Sheffield, and Durham Tees Valley.

In 2014, Peel Advertising secured a seven-year media sales contract at Birmingham Airport. The agreement with Eye Airports means that Peel will continue to lead on advertising sales, and promotional and sponsorship opportunities for local, regional and national businesses. Eye Airports will then provide access to multi-venue portfolio deals for advertisers. 

The deal takes Eye Airports’ nationwide portfolio to 26 airports, connecting brands with more than 100 million passengers a year.

Diane Rhodes, sales and development director at Peel Advertising, said, “We are delighted to enter into this partnership agreement to add our media products to Eye Airports’ inventory when selling portfolio deals to national agencies and specialists. It means we are able to add their airports’ media profiles to our own sales portfolio of media opportunities when speaking to our many direct national regional and local advertisers.”

Sarah Parkes, managing director of Eye Airports, said, “This important partnership underlines our position as the truly national airport advertising provider. We take great pride in our ability to connect advertisers with audiences from the Shetlands to Southampton.

“Airport advertising is a proven and effective way for advertisers to reach audiences when they are in a positive mindset, outside of their normal routine. We have invested heavily in response to rapid audience growth and technological change, such as the growth of mobile.”

June 5, 2015 

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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