MAG launches retail-marketing campaign

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Airport operator Manchester Airports Group (MAG) has launched a targeted marketing campaign to inform passengers of the benefits of shopping, eating and drinking at its four airports in the UK.

The multi-channel campaign will highlight the retail offering at Manchester, London Stansted, East Midlands and Bournemouth airports, to a wide range of consumers spanning families, couples and business travelers. The campaign is centered on the theme of ‘your time’ and showcases a range of exclusive offers, deals and time-saving shopping ideas while at the airports.

Digital advertising screens are being used at the forefront of the campaign, which will engage potential customers as they journey through the terminals. In addition, promotional staff will issue a voucher book to passengers enabling them to take advantage of free children’s meals and money-off deals in duty free.

Chris Barker, head of marketing for MAG, said, “Across our four airports, this is set to be our busiest summer ever and is therefore the ideal time to launch our biggest retail campaign of the year.

“Many passengers are unaware of the full scale of the offering across our sites and the money that can be saved through our retail concessions – be it on sunglasses or refreshments. The interactive and informative nature of the campaign will hopefully drive awareness of this with passengers and ensure their holiday gets off to the best possible start.”

The campaign will run all summer, culminating in the re-launch of a new World Duty Free store in Terminal 2 at Manchester Airport.

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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