Passenger Terminal Today
  • News
    • A-C
      • Accessibility
      • Baggage
      • Biometrics
      • Boarding
      • Check in
      • Construction & Architecture
      • Covid-19
      • CSR
    • D-L
      • Displays & Signage
      • Expo
      • Food & Beverage
      • Ground Support
      • IT & Software
      • Lighting
      • Lounge
    • M-R
      • Operations
      • Parking
      • Passenger Experience
      • Personnel
      • Regulation & Policy
      • Retail
    • S-Z
      • Seating
      • Security
      • Self-service
      • Sustainability
      • Technology
      • Terminal
      • Wayfinding
      • Webinars
  • Opinion
  • Features
  • Online Magazines
    • Showcase 2024
    • September 2023
    • June 2023
    • April 2023
    • January 2023
    • Archive Issues
    • Subscribe Free
  • Videos
  • Webinars
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Sign-up for Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
LinkedIn Facebook
Subscribe
Passenger Terminal Today
  • News
      • Accessibility
      • Baggage
      • Biometrics
      • Boarding
      • Check in
      • Construction & Architecture
      • Covid-19
      • CSR
      • Displays & Signage
      • Expo
      • Food & Beverage
      • Ground Support
      • IT & Software
      • Lighting
      • Lounge
      • Operations
      • Parking
      • Passenger Experience
      • Personnel
      • Regulation & Policy
      • Retail
      • Seating
      • Security
      • Self-service
      • Sustainability
      • Technology
      • Terminal
      • Wayfinding
      • Webinars
  • Opinion
  • Features
  • Online Magazines
    1. April 2025
    2. January 2025
    3. Showcase 2025
    4. September 2024
    5. June 2024
    6. Subscribe Free
    Featured
    April 2, 2025

    April 2025 issue is now available online!

    Online Magazines By Web Team
    Recent

    April 2025 issue is now available online!

    April 2, 2025

    January 2025 issue is now available online!

    December 11, 2024

    Passenger Terminal World Showcase 2025

    November 12, 2024
  • Videos
  • Webinars
  • Supplier Spotlight
  • Events
LinkedIn Facebook
Subscribe
Passenger Terminal Today
Expo

PTE interview: Moving from a duty-free to a department store model – Paris style

Anthony JamesBy Anthony JamesFebruary 18, 20194 Mins Read

Aude Ferrand, chief retail officer at Groupe ADP, reveals how retail operations at Paris airports are moving from a duty-free to a department store model to offer passengers the lifestyle experience they desire when travelling, in advance of her presentation at Passenger Terminal Conference 2019.

Please describe your presentation.

My presentation will discuss the ongoing airport retail transformation at Paris-CDG and Paris-Orly, where we are moving from a duty-free model to a department store model.

The traditional duty-free business model is increasingly threatened due to price competition or public health regulations, while at the same time, fashion sales have been getting stronger. Moreover, passengers are increasingly looking to enjoy a lifestyle experience when traveling, including one-off concept stores, more of a sense of place, and a broader food and beverage offer. Hence, now is the time to move forward to a department store model.

Can you give an example of how you have improved the food and beverage offer?

The range of culinary delights available in the public area at Paris-CDG’s Terminal 2E is set to grow with the arrival of three new food outlets. Café Eiffel, operated by Select Service Partner, will offer passengers and staff in Terminal 2E a high-quality dining experience with the ambiance of a French bistro. At Ladurée, the epitome of a Parisian tea room, customers can savor classic macarons (up to 36 flavors) with an indulgent cup of smoked tea. Last but not least, for those in a hurry and fans of fresh, natural food products, the Exki outlet offers an impressive range of meals and snacks, from breakfast to dinner, available to eat in or take away.

And what about the retail offer?

Louis Vuitton’s new shop at Paris-CDG (Terminal 2E, Hall K), which opened in September 2018, is a good example. The first of its kind at a French airport, the outlet blends a decidedly international atmosphere with a unique customer experience. All of Louis Vuitton’s expertise and excellence is revealed through a selection of leather goods, men’s and women’s accessories, a women’s ready-to-wear capsule, shoes, luggage and fragrances. This innovative shop has regular sales events, such as a personalization service allowing users to put their initials on their luggage there and then.

The shop front and interior feature travel destinations inspired by baggage labels from Gaston-Louis Vuitton’s private collection. Originally stuck on trunks and other pieces of luggage, these labels of hotels and different means of transport call shoppers to journey the world while symbolizing the art of traveling, beloved by Louis Vuitton. The notion of travel and expertise is also reflected in the window display, which features a motorized paraglider sitting on the iconic monogrammed hat box, specially made by the legendary Louis Vuitton workshops in Asnières to transport it. This contemporary replica of the ‘flying machine’, designed by Louis Vuitton in the twentieth century, is made of metal parts and materials used in the fashion house’s latest Men’s collections.

What are the key differences between the fashion and airport retail industries?

In a department store, the passenger can enjoy a seamless experience throughout multiple categories or even floors, while in an airport, the organization relies on different operators and multiple stakeholders, which makes recreating such an experience more of a challenge. However, we have to offer our passengers the same high quality, choice and level of service that he or she would experience in the best modern shopping malls or retail stores.

Is a ‘department store’ model right for all airports?

Excellence in design, service, portfolio and price are key in all airports. Paris’s airports have the chance to carry ‘Paris’ in their name, and with Paris recognized as a fashion capital around the world, this provides us with a unique legitimacy.

Aude Ferrand, chief retail officer, Groupe ADP, France, will present a paper titled ‘From a duty free model to a department store model’ at this year’s Passenger Terminal Conference, which takes place during Passenger Terminal EXPO, 26, 27 and 28 March 2019, in London. Register here for your delegate pass.

Share. Twitter LinkedIn Facebook Email
Previous ArticleVodafone trials 5G at Manchester Airport
Next Article Local F&B line-up announced at Cairns Airport

Related Posts

Features

EXCLUSIVE FEATURE: How digital identity credentials are creating a new era of air travel

May 7, 20257 Mins Read
Expo

PTE WORLD: Interview with Justin Erbacci, director general of ACI World

May 7, 20251 Min Read
Expo

PTE WORLD: Interview with Vipin Kumar, chairman of Airports Authority India

May 1, 20251 Min Read
Latest News

Glasgow Airport unveils £5m electric bus fleet

May 9, 2025

Fresno Yosemite expands security checkpoint

May 9, 2025

DFW Airport and American Airlines expand Terminal F plans and increase investment to US$4bn

May 8, 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • Facebook
  • LinkedIn
Getting in Touch
  • Sign-up for Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT