JCDecaux wins Libreville contract

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JCDecaux Gabon, jointly owned by JCDecaux and Bolloré Group, operating in partnership with the Gabonese Strategic Investment Fund (FGIS), has been awarded the exclusive advertising contract for Léon-Mba International Airport, in Libreville, Gabon.

The 10-year contract refers to both current and future airports, and was awarded by ADL (Aéroport de Libreville), a subsidiary of Arise Infrastructure Services. Under the terms of the contract, JCDecaux will manage the interior and outdoor advertising spaces for the airport, Gabon’s biggest. It will provide a premium digital offer and a range of sponsored services for passengers, including charging points for phones, tablets and laptops; screens with flight information; and smoking lounges.

Indranil Gupta, chief executive officer of ADL, said:, “We took over management of Libreville International Airport in October 2018. We have since embarked on a huge program to enhance the passenger experience, improve service quality and increase the reliability, safety and security of airport operations. Following a consultation process with a range of operators, we selected JCDecaux to partner with us for the next 10 years to bring these aims to fruition.”

Libreville International Airport is the only international airport in Gabon, serving 24 destinations in 16 countries with close to one million passengers passing through the airport every year.

This new contract brings JCDecaux’s African airport portfolio to 32 and consolidates its presence in Gabon, where it operates advertising street furniture in Libreville, Akanda and Owendo (for a total of one million people), since entering the market in 2017.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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