Clear Channel secures 10-year advertising partnership with Honolulu Airport

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Out-of-home advertising firm Clear Channel Airports (CCA) has signed a new 10-year partnership with Honolulu International Airport in Hawaii, to provide a comprehensive digital advertising network throughout the airport.

CCA is the first media company to offer an in-terminal advertising concession to Honolulu Airport, which will include state-of-the-art digital assets and experiential displays with an installation date of May 1, 2017.

The advertising network will feature integrated custom fixtures that complement the architecture and passenger flow at the airport. In addition, the advertising concession will integrate a sense of place by incorporating visuals to reflect the island’s unique beauty. Other components of the program include 20 high-definition digital screens; six digital LED screens; a comprehensive baggage claim digital network; experimental brand displays; and sponsorships and event marketing opportunities for advertisers.

Ross Higashi, deputy director, Hawaii Department of Transportation (HDOT) Airports Division, said, “The new advertising contract at Honolulu International Airport will generate additional revenue, which will help improve our airport facility. We look forward to working with CCA on this new venture.”

Written by Dan Symonds

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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