Out-of-home advertising firm Clear Channel Airports (CCA) has signed a new 10-year partnership with Honolulu International Airport in Hawaii, to provide a comprehensive digital advertising network throughout the airport.
CCA is the first media company to offer an in-terminal advertising concession to Honolulu Airport, which will include state-of-the-art digital assets and experiential displays with an installation date of May 1, 2017.
The advertising network will feature integrated custom fixtures that complement the architecture and passenger flow at the airport. In addition, the advertising concession will integrate a sense of place by incorporating visuals to reflect the island’s unique beauty. Other components of the program include 20 high-definition digital screens; six digital LED screens; a comprehensive baggage claim digital network; experimental brand displays; and sponsorships and event marketing opportunities for advertisers.
Ross Higashi, deputy director, Hawaii Department of Transportation (HDOT) Airports Division, said, “The new advertising contract at Honolulu International Airport will generate additional revenue, which will help improve our airport facility. We look forward to working with CCA on this new venture.”
Written by Dan Symonds