Advertising firm JCDecaux has launched a new digital campaign throughout the gateroom areas at London Heathrow Airport to provide passengers with useful destination based information.
JCDecaux will leverage the network of digital airport panels (DAP) to broadcast at the flight’s end information on the destination weather, temperature and time. The content will begin as soon as individual gaterooms are declared open, ensuring the right passengers see content tailored to their destination.
Driven by live data feeds from Heathrow Airport’s flight information systems and global weather forecaster darksky.net, the campaign will display relevant up-to-date information while showcasing the capabilities of JCDecaux Airport’s digital portfolio.
