Out-of-home (OOH) advertising company oOh!media has installed two state-of-the-art digital screens dubbed ‘the Halo’ and ‘the Boss’ in Melbourne and Sydney airports in Australia. The two full-motion screens have been installed in high dwell-time locations to help maximize audience engagement.
The Halo is an Australian-first cylindrical digital banner hanging prominently in the center of Melbourne Airport’s busy 1,200-seat dining and shopping precinct in Terminal 4 (T4). At just 2.5mm thick, the 360°, 18m (59ft) LED screen features five times smaller pitch than the industry average, giving it the highest-quality display in Australia. The Halo also features a ‘sound shower’, comprising seven speakers, and will show a mixture of specialized advertising content as well as terminal information, news and social content.
At Sydney Airport, the Boss is the first full-motion external airport screen in Australia. Situated next to the taxi rank outside Terminal 3 (T3), The Boss’s full-motion 8.3m (27ft) by 2.2m (7.2ft) screen offers advertisers the opportunity to engage with a mass audience.
Robbie Dery, group director, oOh!media, said, “In our airport environments we are constantly finding innovative ways to impact and enhance the flyer experience to ensure we continue to be the leader in the industry globally.
“Both screens were strategically designed to create must-see spectacles. Winning the Melbourne Airport T4 advertising contract presented us with an opportunity to create a focal point seen by all passengers traveling through the terminal.
“The Boss is one of a kind. It’s situated in a key location that sees close to one million passengers a month, and engages a large audience where dwell time can be up to 12 minutes.”