Dallas Fort Worth International Airport (DFW) in Texas has opened a restaurant near Gate C37 in Terminal C to celebrate local sports personality and National Basketball Association (NBA) player Dirk Nowitzki.
The ribbon-cutting ceremony featured Nowitzki, who played for 21 seasons in the NBA with the Dallas Mavericks. This new concept celebrates Nowitzki’s Hall of Fame career and offers many of his favorite meals and drinks from around the world while providing a welcoming atmosphere.
In addition to food and beverage, Nowitzki will integrate new technology including in-restaurant augmented-reality experiences in which customers will feel like they are interacting with Dirk Nowitzki himself. The location, operated by D&B Mitchell Group also will sell merchandise available only at DFW.
Ken Buchanan, executive vice president of revenue management and customer experience at DFW, said, “This new restaurant is once again elevating our terminal dining experience by offering great food that connects our customers with one of our hometown sports heroes. From national brands to local flavors, DFW continues to enhance its stable of world-class shopping and dining options.”
Read more of the latest food and beverage updates from the passenger terminal industry, here.
![[Left to right] George Drivas, founder and managing director, Airport Retail Group Australia; DJ McCready, co-founder and head brewer, Mountain Culture Beer Co; Simon Hickey, WSI CEO; and Mark Barton, chairperson, Business Bl, stand in front of a Mountain Culture brewery bar, with grafitti-style art on the exposed brickwork wall behind them.](https://www.passengerterminaltoday.com/wp-content/uploads/2026/06/rsz_wsi_mountain_culture-e1782232241128-450x252.jpeg "Mountain Culture brewery to open at Western Sydney International")