Retail operator Heinemann Duty Free has opened what it says is the largest standalone duty-free store in the world in Terminal 1 (T1) Departures at Sydney Airport in Australia.
It is the fifth store opened by Heinemann in T1 since it joined the airport in 2015, with a sixth store set to be unveiled in late 2016. The store has been designed so that it complements Sydney Airport’s T1 improvements program, with a greater sense of openness and clearer lines of sight, helping to improve wayfinding.
The new fashion and accessories zone showcases an extensive range of international fashion, jewelry, watch and sunglasses brands including Bally, MCM, Furla, Salvatore Ferragamo, Kailis, Girard-Perregaux, Fendi, Zegna and Jimmy Choo. A number of renowned Australian designers also feature in the new fashion area helping to create a greater sense of place at T1. New brands available for the first time at an Australian airport include a selection of jewelry by Samantha Wills and new season fashion ranges by Alice McCall and Seafolly.
Alongside an extensive product range, shoppers can also take a moment to relax and dine at Coast Café, a new dining concept featuring a gourmet menu especially developed by renowned Australian chef Luke Mangan.
Glyn Williams, general manager, retail, Sydney Airport, said, “We are so proud of the final configuration of Heinemann’s T1 Departures store with its refreshingly contemporary store design delivering a strong sense of place at Sydney Airport.
“The fashion and accessories offering has been hand-picked to feature both Australian and international designers with some brands represented for the very first time at an Australian airport, underpinning our retail strategy to deliver a unique retail experience and provide more choice and value to passengers.”
Max Heinemann, CEO, Heinemann Asia-Pacific, said, “Instead of talking about duty-free stores, we would look at it as a transformation into a one-of-a-kind duty-free shopping environment that should take every aspect and expectation of the passenger’s journey into clear consideration. They should feel cared for and ultimately convinced that this is the right moment and place to indulge in hassle free shopping before departing Sydney. We’re positive passengers will enjoy the shopping experience at Heinemann across T1 for a long time to come.”