itsu opens restaurant at London Stansted

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Fast-food chain itsu has opened a new outlet at London Stansted Airport as part of the ongoing £80m (US$118m) terminal transformation project. The restaurant will provide customers with a range of Asian-inspired dishes including low fat and reduced calorie options.

To help promote the opening, Manchester Aiports Group (MAG), the airport operator, engaged Eye Airports who will be running two adverts promoting itsu’s breakfast and lunch menus. Each ‘creative’ advert will be shown on the newly introduced big screen in the terminal and on advertizing screens in the shopping district.

Cameron Roberts, CEO for itsu, said, “We’re thrilled to be opening airside at Stansted Airport. Our ‘eat beautiful’ menu is perfect for passengers on the go, offering delicious light dishes for breakfast, lunch and dinner. Our bespoke lighting installation, designed by long standing award-winning partners Cinimod Design also make our store a beautiful eat-in destination for passengers with time before they fly.”

Tim Hufford, business development director for Eye Airports, said, “We are very excited to be involved in this hugely exciting launch which capitalizes on the major investments taking place at Stansted. Owing to our great relationship with MAG, we were able to tie-in a strong, multi-faceted advertising campaign at high profile digital sites to coincide with the opening of the restaurant. We plan to do much more of this in the future.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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