Airport media provider Clear Channel Airports (CCA) has been awarded the largest airport advertising and sponsorship contract in the USA by the Port Authority of New York and New Jersey (PANYNJ).
The 12-year deal will see the CCA, the Americas-based airports business of Clear Channel Outdoor Holdings, reimagine the authority’s airport media program with new digital displays and sponsorship opportunities for brands across John F Kennedy International (JFK), LaGuardia (LGA), Newark Liberty International (EWR) and New York Stewart International (SWF) Airports.
The advertising platform transformation will begin with EWR’s Terminal One redevelopment project and in conjunction with new LGA facilities. CCA plans to modernize the entire advertising program across PANYNJ airports with a proposed 95% of the overall investment going into digital media. These airports represent major travel hubs that historically welcomed over 140 million passengers annually.
“We are confident in the audiences these world-class airports will deliver to our advertising partners over the longer-term as business and leisure travel ramps,” said Scott Wells, CEO, Clear Channel Outdoor Americas (CCOA). “The PANYNJ airports are gateways to the world, and, as the region recovers, we believe our team is best suited to lead this historical transformation that will reimagine and modernize the brand experience for travelers.”
“These contracts advance two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” added Rick Cotton, executive director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”