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Floral installation unveiled in London Heathrow T5

London Heathrow Airport has unveiled a new giant floral installation of a world map in Terminal 5 (T5) this week to celebrate a new season of fragrance and the release of the airport’s new global fragrance report.

Florist Larry Walshe created the 11 x 18ft living artwork using 2,000 fresh flower stems and studded the map using amber stones and sandalwood.

The airport’s new report highlights both purchasing trends of passengers traveling through London Heathrow, and wider fragrance behaviors from across the world. This is also represented in the installation, which offers unique insight into the four key fragrance notes of the new autumn/winter season with woody, fresh, oriental and floral tones. Each country in the map also depicts the fresh scents that feature in the most beloved fragrances of different nations.

The map includes roses, which hit the right note for floral-loving Brits and lavender and orange blossom, which tantalize the senses in the USA and Mexico. Fresh scents including mint and mandarin feature as favorites in India, while spicier, oriental scents such as cinnamon and ginger are preferred by those in the UAE. The most popular scents across the globe were revealed to be jasmine (28%), lavender (27%), rose (24%), vanilla (20%), and sandalwood (19%).

Chris Annetts, retail and service proposition director, Heathrow, said, “September is a really exciting month for us when it comes to fragrance. Heathrow is home to around 3,405 fragrances across 104 brands. We have both exclusives and new season fragrances including a new floral exclusive Tom Ford Vert Boheme, as well as a new season fresh CK One Gold.

“We wanted to celebrate our amazing collection by bringing the scents to life and help our passengers better understand the fragrance notes they enjoy the most. Larry’s floral artwork is a fantastic way for people to explore new fragrances as well as enjoying their favorites when they fly with us.”

London Heathrow sells more than 2.6 million bottles of perfume at London Heathrow every year, which equates to an average of five bottles every minute.

September 20, 2016


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