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Clear Channel to implement multimedia advertising technology at South Bend International Airport

Out-of-home (OOH) advertising specialist Clear Channel Airports (CCA) has secured a five-year contract extension with South Bend International Airport in Indiana.

The contract includes the implementation of an advanced advertising program, including a new state-of-the-art video wall located in the airport’s baggage claim area. Other elements include seven high-impact lit tension fabric displays (TFDs) by the baggage claim inventory; a luxury branded seating area and branded business center in the baggage claim/lobby areas; two non-lit TFDs located in the pre-security inventory; curved hanging banners in the concourse inventory; the opportunity for a branded concourse business area, including non-lit TFDs and column wraps; and four large format floor wraps. Passengers will also benefit from two charging stations for mobile devices in the concourse area.

Mike Daigle, executive director, South Bend International Airport, said, “We are pleased with the investment CCA is making at South Bend International Airport. This investment will provide additional amenities and eye-catching opportunities that will benefit advertisers, along with the traveling public.”

John Moyer, senior vice president, business development, CCA, said, “For more than 20 years, South Bend International Airport has partnered with us to challenge conventional advertising and provide its residents and visitors with highly sophisticated and engaging campaigns while they’re traveling through the airport. South Bend is a very valuable partner for us and this partnership has in turn enabled CCA the continuous opportunity to develop impactful advertising opportunities for brands, big and small, to tell their stories and engage with travelers in new and unique ways.”
 

Written by Daniel Symonds

March 8, 2017





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