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Copenhagen Airport unveils world’s first 360º wayfinding tool

Copenhagen Airport has introduced a new wayfinding tool that allows users to visualise their trip through the airport using 360º photo panoramas of all the passenger areas.

According to the airport it is the first in the world to introduce this type of interactive tool, allowing passengers to virtually travel from the Metro station or carpark, through the terminal and to the boarding gate from their PC or smartphone.

If using the tool on a mobile phone, users simply need to open the free CPH Airport app, which will then position them via the hundreds of wi-fi access points in the airport.

"It is important to us that our customers can quickly and comfortably find their way through the airport, and that it is easy for them to get an overview of which shops, eateries and other facilities we offer," said Karen Bender, e-commerce & marketing director for Copenhagen Airports. "We are proud of our airport and the wide range of shops and restaurants we offer in the shopping area. With our new wayfinding service, we can help passengers find their way to the facilities they want to visit before they receive easy and simple directions on how to get to their gate.

"I expect that other airports will soon follow suit and develop something like our wayfinding tool, as it will greatly benefit many passengers," said Bender. "This goes both for passengers who only travel infrequently and who will greatly benefit from the additional comfort of being able to see and plan their way through the airport from home, and for passengers who travel frequently and who can use the app to choose which places they want to visit in the terminals without having to worry about whether they will be able to get to their gate in time."

The technicalities of the tool are quite simple: The entire airport has been photographed in great detail with a special camera that takes 360º photos around itself. The photos are then stitched together using special software. This results in an exact photographic representation of the entire airport similar to the "street view" function of Google Maps. The photos will be updated several times a year when changes occur, for instance to shop locations.

The online tool is being developed in four languages: Danish, Swedish, English and Chinese. The web version is currently ready for use in Danish and English, and you can find it here. The mobile version is in the pipeline and will be integrated in the CPH Airport app for iPhones and Androids later this spring.

April 4, 2013





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